back

Ambassador

List

Michael de Wit

Michael de wit

EDUCATION
xy
JOB
xy
age
xy
LIVES IN
xy
WEBSITE
xy

Review & interview

1. Who are you?
My name is Michael de Wit, a Dutch creative director living in Southern California for the greater part of my life.
   
2. Pls tell us something about living the life of a creative with respect to skating, bmx, video making, design, the culture, you know!
My roots lie in BMX and skateboarding, which ultimately laid the groundwork of how I approach things creatively. Regardless of whether I am working on a campaign for Vans, Converse, adidas ,Google or Samsung, the fundamental mindset of continuously pushing until I reach my goal, directly stems from the perseverance needed to continue riding or skating.
   
3. How was your time @vans?
My time working with Vans was a real dream come true at the time. Working with all my childhood heroes I was part of culture that made me who I am today.I still consider them family; especially the Van Dorens. They will always be close to my heart.
   
4. Where did your love with riding BMX start?
Like most kids, I started racing bmx at a young age and when skateboarding became popular, I tried that out for a little bit. This lasted until I discovered Freestylin’ Magazine and Club Homeboy. That’s when I fell in love with Freestyle BMX and haven’t stopped since.My love for BMX is also a big reason I moved to California. I was going to art school in Amsterdam, while working at Rodolfos Skateshop. I quickly realized that all my favorite brands were designed and made in California, so I packed my bags and made the move.Needless to say, my journey had its ups and downs, but there hasn’t been a single regret in pursuing my dream.
   
5. What do you think about the EINS® Bike?
When I was approached by Fabian at Eins, I was flattered that he would even consider me being part of the family.With the ever growing popularity of electric bikes, I always felt that most of those bike looked very silly. And then Eins came around. It reminded my of my 1975 Kawasaki BX200 I used to own. Just the perfect retro BMX design. The Eins bike retains the history of the BMX culture but brings it into the future. I feel proud riding the bike every time I jump on it and hope it will inspire kids to jump on a BMX bike and dive into the culture like I did.
   
6. What's your mission with EINS, whats the motivation behind being an ambassador?
I feel that Eins can provide a great interest with an amazing core bmx audience , that appreciates the culture and history of the sport. To be part of a new (electric) bike movement is really honorable to me especially being able to spread the word in the birthplace of BMX… Southern California.This is not your regular electric BMX bike and I really feel people are gonna love it once they take a ride.

Michael de wit

EDUCATION
xy
JOB
xy
age
xy
LIVES IN
xy
WEBSITE
xy

Review & interview

1. Who are you?
My name is Michael de Wit, a Dutch creative director living in Southern California for the greater part of my life.
   
2. Pls tell us something about living the life of a creative with respect to skating, bmx, video making, design, the culture, you know!
My roots lie in BMX and skateboarding, which ultimately laid the groundwork of how I approach things creatively. Regardless of whether I am working on a campaign for Vans, Converse, adidas ,Google or Samsung, the fundamental mindset of continuously pushing until I reach my goal, directly stems from the perseverance needed to continue riding or skating.
   
3. How was your time @vans?
My time working with Vans was a real dream come true at the time. Working with all my childhood heroes I was part of culture that made me who I am today.I still consider them family; especially the Van Dorens. They will always be close to my heart.
   
4. Where did your love with riding BMX start?
Like most kids, I started racing bmx at a young age and when skateboarding became popular, I tried that out for a little bit. This lasted until I discovered Freestylin’ Magazine and Club Homeboy. That’s when I fell in love with Freestyle BMX and haven’t stopped since.My love for BMX is also a big reason I moved to California. I was going to art school in Amsterdam, while working at Rodolfos Skateshop. I quickly realized that all my favorite brands were designed and made in California, so I packed my bags and made the move.Needless to say, my journey had its ups and downs, but there hasn’t been a single regret in pursuing my dream.
   
5. What do you think about the EINS® Bike?
When I was approached by Fabian at Eins, I was flattered that he would even consider me being part of the family.With the ever growing popularity of electric bikes, I always felt that most of those bike looked very silly. And then Eins came around. It reminded my of my 1975 Kawasaki BX200 I used to own. Just the perfect retro BMX design. The Eins bike retains the history of the BMX culture but brings it into the future. I feel proud riding the bike every time I jump on it and hope it will inspire kids to jump on a BMX bike and dive into the culture like I did.
   
6. What's your mission with EINS, whats the motivation behind being an ambassador?
I feel that Eins can provide a great interest with an amazing core bmx audience , that appreciates the culture and history of the sport. To be part of a new (electric) bike movement is really honorable to me especially being able to spread the word in the birthplace of BMX… Southern California.This is not your regular electric BMX bike and I really feel people are gonna love it once they take a ride.